Media – Sociology at Work

Sociology of Horror Films

A young, Black couple sit in a cinema alone, looking scared, as they drink and eat popcorn

To celebrate Halloween, let’s take a look at recent interviews and research by sociologists who study horror films. We then check out some sociologist characters from horror films. We end with a stellar example of applied sociology: two horror writer/ directors who studied sociology and had tremendous success. Collective nightmares “One of the foundational essaysContinueContinue reading “Sociology of Horror Films”

Sociology in Hollywood: Q&A with Parker Lemal-Brown

Parker Lemal-Brown is a white man with black hair and a beard. He stands in front of a crowd, with a monitor behind him saying, "Story structure"

Parker Lemal-Brown is a sociology graduate who has worked in marketing and communications, as well as creative development and production for television. He now runs a consulting company.

Classic Quote of the Week: Pierre Bourdieu on The Function of Sociology

Pierre Bourdieu is a white man with short dark hair and a five o'clock shadow. He wears a brown suit and white shirt

“The function of sociology, as of every science, is to reveal that which is hidden.” – Pierre Bourdieu

Using Sociology in Market Research

Three Black people brainstorm in a room. Two of them sit in front of laptops, while anothe woman presents

We explore the evolving history of sociological contributions to market research. We then delve into a current example of sociology used in a social marketing project for a government organisation.

How to Read and Respond to Media Reports on Social Science

A white woman sits and smiles in the centre of a library. In the foreground are professional lighting and a camera

Andrew Gottlieb of The Psychology Lounge recently posted a useful article about the way the media misrepresents social science research. Although Gottlieb is a clinical psychologist, his analysis has relevance for applied sociology. I include his tips on how to identify the typical ways journalists misuse scientific data. I then discuss some of my ownContinueContinue reading “How to Read and Respond to Media Reports on Social Science”

Sociology Media Resources

Here are a couple of sociology media resources that might be of interest: the Sociology Spotlight and the United Nations webcast. iPhone & iPad For those of you with iPhones and iPads here’s a free app: Sociology Spotlight By Wiley Publishing. I can’t check it out myself as I don’t have either (I’m an Androider!),ContinueContinue reading “Sociology Media Resources”